Category Archives: Thoughts

Design tools we use at CloudMagic

Design tools we use at CloudMagic
We live in a world that exists on devices that are ever changing and evolving. These devices have multiple screen sizes, orientations and densities. Finding the right tools to execute your tasks is a challenge. As designers, we know it is a pain just to export a single icon for various densities, resize the icon, clean up the half pixel mess and repeat the drill 10 times and try not to cry. I have listed down the design tools we use at CloudMagic which simplify the repetitive work and gives us more time for the creative aspect of design.

Pencil and Paper

Generating lot of ideas, at the early stages of product creation and while introducing new features, is important for a product to be successful. When I start sketching my mind slows down, which is the perfect mindset for generating ideas. It also helps in getting accurate feedback on the flow rather than getting a narrow feedback like;

“That icon does not fit well”
“We can use a better font”

By having a low fidelity mockup we can get expected feedback like “How will a user navigate to compose from here”. Using pencil and paper helps you to get constructive feedback.


As visual designers we have more tools available now, than ever before, to design beautiful interfaces and interactions. For many years, Photoshop was the only go-to tool for designing interfaces. But, Photoshop wasn’t meant as an UI design tool at all. It’s a photo editor with those extra options for UI design. Sketch is perfect as it has almost every single feature to design interfaces. Moreover, it is vector based – in todays world we have to design for multiple devices, working on a raster based software does not make sense anymore. A simple example of this would be dealing with the dead pixels in Photoshop for icons. It is a pain to scale from one size to another. Switching to Sketch was an exciting journey – here’s how we switched.


Many of you have probably faced the situation of creating red line specs to move the design, which you made, to engineering team. I know that we all hate to do this but we do it every time. When we moved to sketch I heard people rave about Zeplin and man it’s all true. All the hard work we were doing was just a tap away. Install the plugin and click Cmd + E to automatically add your design to Zeplin and invite your engineers to the project. That’s it!


I used to work with After Effects which is not interaction friendly and was not really sure if the animation that I drafted was actually feasible for development. I needed something more easy, smooth and interactive. I started trying my hands on Invision which is a great product. But it did not solve my problem of animations. I started using Principle. This software is a mix of Flash and After Effects. It has timelines and custom animations focusing on touch screen apps which help you test your ideas. The output will be a fully functional prototype which you can view on your device or send it to your co-workers.

Google Drive

We use google drive to store our Design files, Assets and Wireframes as it syncs the files, across our team’s computers. It has made our work more accessible and collaborative, than ever before.


We use trello to manage our tasks as it is another clean and nice tool that we use to assign tasks to each other. We set up boards for each project. Add columns like, To do, Doing and Done. We keep updating the board after each tasks. This also helps us monitor what each one of us are working on and how packed our schedules are.

Using these tools helps us design smoothly and keep exploring more features. Which ones have you tried? I’m really curious to explore other tools, if it helps us work more smoothly and efficiently.

Thank you for reading.

Every User Matters

Every user matters

At CloudMagic, we believe that only users who care about your product will take the pain to write to you. This is why every query that comes our way receives a personal response. We have 3 million users and we love them all. In the words of one of our users, we provide an “Extra mile service”.

I would like to share one such instance.

One fine day, we received an email from a user saying that her emails were not appearing on CloudMagic. After gathering the necessary information, the concerned developer detected the issue and fix for the same was scheduled for later that week.

We use some tags to categorize tickets to follow up, and we had tagged this ticket appropriately and assigned it to the developer in charge. Little did we know about the urgency of the user until we received a call from her. This was very peculiar as we do not provide on-call support. Our support is only through email. She had gone through the pain of calling our sister company’s sales department to put forth her case. They being as cooperative as ever, had taken the call and made a note of the message to convey her urgency.

She had informed our sales team that it was very important that CloudMagic functions properly on her device as she used it to manage her business emails on the phone. Also, that she would be travelling abroad, in 8 hours, and wouldn’t have access to a computer, making her dependent on CloudMagic to conduct business.

As soon as this information was conveyed to us, a bunch of calls were made around 3:00 A.M. and the concerned developer was on his computer, within an hour, working on the issue. Issues are always critical as they are time bound. In this case, the urgency of the user made us advance the fix’s schedule.

This particular fix was to be pushed from the server’s side, in a way that it wouldn’t affect other users .This required some testing. Some more calls were made and a few more team members got involved. We coordinated with the developer, working through the night, and together we succeeded in fixing the issue, with an hour to spare. We informed the user about the same and she had this to say…

“Hallelujah, it works! Thank you for your help.”

It was a long night for us, but we were able to make our user happy which put us at ease too.

Was the trouble we went through worth it? Hell, YES!

Happy users is the only true metric of your product’s success.