A typical PR Agency is constantly buzzing with agents trying to reach out to more and more people, so that they can ensure maximized benefits for their clients. Everyone is trying to get a foothold, in every possible nook and corner.
Once upon a time, there were five account managers at a PR Agency. Every day, their clients wanted them to invite influencers and thought leaders for events, launches, panel discussions and endorsements. One day, a client asked her PR manager to invite influencers from the finance industry to launch a book she had written on the stock markets, around the world.
Let’s explore the scenario;
Without Team Contacts
All the five account managers had their own set of contacts. But none of them had a complete picture of all the influencers of the industry, the PR agency had interacted with over the years. Because of that, the PR Manager was not able to put his best foot forward and the client was not happy with the results. This incident led to bad PR for the PR agency, hurting their business.
With Team Contacts
All the five account managers in the agency started sharing their contacts, automatically. This dramatically increased the agency’s overall outreach. Also, the PR Manager was able to reach out to more influencers of the finance industry. He was able to prudently identify who could introduce him to the influencer-in-demand. Needless to say that this helped them gain some great PR and launch the book successfully.
Unity is strength.
Your PR Agency too can reach out to more people using Team Contacts on CloudMagic. It’s FREE.