5 Reasons to look for an alternative to the iOS Mail app


CloudMagic is the best alternative for ios mail app

If you still use the stock iOS Mail app for your emailing, you’re actually missing out on a lot. Push notifications, fast search, battery savings, ease of use – the Mail app disappoints in many aspects. It’s high time you migrate to a smarter emailing experience. Here are five reasons why you should consider CloudMagic as an alternative to iOS Mail for your iPhone and iPad:

1. Instant push notifications for all types of email

Push on iOS Mail is unreliable. It doesn’t support push for Gmail, Google Apps, Exchange IMAP and many other IMAP accounts. CloudMagic gives you instant push notifications for all your accounts. Doesn’t matter which email service you use, CloudMagic uses the power of the cloud to deliver reliable push notifications.

2. CloudMagic is easier on your battery

Most email apps poll constantly and therefore consume a lot of battery. iOS Mail app is no exception. CloudMagic on other hand, goes easy on your battery and data. Emails are pushed from the cloud instead of constant polling. Here is a comparison of battery usage:
cloudmagic consumes less battery than ios mail app

(We used a new iPhone 6 running iOS 8.1, added the same number of accounts to both iOS Mail and CloudMagic)

Over a period of 24 hours, CloudMagic consumed 35% less battery than the stock iOS Mail app.

3. Manage attachments better with CloudMagic

With CloudMagic, you can attach files from popular storage services like Dropbox, Google Drive and more. You can even save attachments to Box, Dropbox and Google Drive, without leaving your email.

4. Save important emails to your favorite productivity apps

CloudMagic allows you to add important emails to other apps. For example, you can add tasks to Wunderlist, important notes to Evernote, interesting links to Pocket, all using the save email to option. The native Mail app on iOS is quite insular in this matter.

5. Overall user experience

Not only is CloudMagic easy on the eyes, it’s also backed up by great support. We believe that support is a big part of the overall user experience and we take pride in delivering kickass support. Everyone at CloudMagic, including the CEO, handles support. Here’s the kind of love we’ve been getting.

Enough reasons to switch your email app? Feel free to share your feedback as comments below.

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What to do when your startup’s competitor is acquired by MSFT for $200M


What to do when your startup’s competitor is acquired

Acompli, our closest competitor, was recently acquired by Microsoft for $200M. I’m sure many startups see a competitor getting acquired by BigCo. at some point. I wanted to articulate the emotions you will go through when this happens and how to make the most of such an event.

Panic – ‘Shit!’ will be the first word that comes out of your mouth when the news breaks
Pain – Your thumbs and eyes will hurt a lot, because you’re going to scroll through and read every single thing written about the acquisition. “Why did BigCo. not pick us”
Denial – You’ll quickly try and find the positive to it, but still feel sad subconsciously.
Analysis – You’ll probably have 117 theories on how/why the deal went down and where you went wrong. Those will range from colors on your icon, to lack of features and even to the location of your offices.
Acceptance – Eventually, you turn off the Google Alert for that competitor

All the above emotions are absolutely normal (even healthy) to go through if you are passionate about your product and your startup.

A few things to consider when this happens:

  • BigCo acquiring a competitor has never meant your startup is doomed. There are numerous examples of this – Sparrow’s acquisition by Google never hurt Mailbox, whose acquisition by Dropbox never hurt Acompli.
  • M&A action in your space is invaluable. As someone recently told me, it could be the ‘perfect storm’. Its a big validation of your market’s potential.
  • It can easily become a larger opportunity for your product. Mailbox now has a mandatory Dropbox sign up after it’s acquisition, which I’m sure causes people to dump it and signup for CloudMagic instead.
  • Its usually a beginning to what could lead to great things. WhatsApp’s $20B acquisition does not signal the end of the messaging era, it signals the beginning.
  • Don’t start emulating the competing product/business – you don’t know their context, why they were bought and what dynamics were at play.
  • Communicate with your team so that their thinking is aligned with yours. Don’t pretend it didn’t affect you, be clear in communicating that it hurts, and also that it’s important to get back to execution.
  • Put your head down and get back to work with your original plan, quickly.

In summary, its likely to be hard on you, there’s no doubt about it, but its not the end. Its easier said than done ‘ignore the competition, focus on what you’re doing instead’, but it must be done. Startups are an emotional roller-coaster (described further by Paul Graham here) but one must think honestly and rationally during the numerous ups and downs.