How I rediscovered productivity with CloudMagic


How I rediscovered productivity with CloudMagic by Mohamed Hamed
This article is part of a productivity series that explores how CloudMagic simplifies digital life and overall productivity. This week, Mohamed Hamed, co-founder and COO of Third Wunder shares his CloudMagic workflow.

Like most people, most of my actionable work comes from my collaboration with my team and clients, which is directed and orchestrated via email. I use my iPad mainly as my command center, where I schedule, read, research, write, note and manage my business. With CloudMagic and its integrations, I can run through my emails quicker and manage my business more efficiently.

Collaboration within Inbox

Team collaboration is at the heart of my business, and with CloudMagic’s integration with Asana, I can create tasks for myself and delegate to my team with a few taps.

Better file management

If I need to reply to an email with a file, CloudMagic’s iOS share extension gives me the freedom to send files from cloud storage services like Google Drive, Dropbox with a few taps. With Panic’s Transmit app, I can even login to an FTP server and retrieve files. This makes CloudMagic very powerful when working remotely and needing access to office files on the go.

Quick information about the sender

Knowing my clients and keeping communication high and constant with them is very important to my business. The sender profile card gives me important social information about clients that can help me understand how to serve them better.

Managing MailChimp subscriptions

The MailChimp integration makes adding clients to the right newsletter and drip campaign lists very easy and quick, which is great to keep important clients upto date with the latest news and updates about the digital industry that we send out regularly.

Notes from email

Saving important or reference-able information from email is something I need to do very often too. From invoices to information and instructional emails, I keep track of all of it with CloudMagic by sending and saving email content straight to my Evernote account. Comes in handy when catching up on work and reading them when traveling.

How are you using CloudMagic in your daily life? Share your stories, and tips with us and we will feature you next. Reach out to us with your story @CloudMagic

Ready Steady Go Pro!


The story behind ‘Go CloudMagic Pro’ slides.

Take 1 – Uninspiring

CloudMagicProThe first cut wires of the CloudMagic Pro subscription flow had the ‘Go Pro’ screen as just one screen with all the Pro features listed as bullet points. It was Rohit, who suggested that we do something different here.

We designed our Pro features as ‘nice to have’ that only a power user would find useful. Even though we knew that most of our users wouldn’t need them, we still expected some of them to pay us to support good software. Rohit’s point was that a regular listing of features would not create any emotion in them and wanted to make the presentation special so that they take notice.

“Whether they choose to pay or not, this screen should bring a smile on their faces.” he said.

I loved the idea but the challenge was to make it attractive and most importantly make them smile.

Take 2 – Meh

CloudMagicPro3We then decided to make it a slide show, a series of advertisements for CloudMagic Pro. Every slide would have an art work, headline and body copy ending with a call to action to go Pro. One idea was not to make it a linear slide show but a refresh button that loads random slides as if they were part of a long list of ‘reasons to go pro’. A template was quickly made based on the ideas but when it was time for us to come up with the real content, we needed more time to iterate. We decided to serve these slides from the server to avoid repetitive client development. Also, we could fine tune the slides even after the app goes live. This was the easiest part.

Designing the ads was not as easy as we thought. And not just one, we had to make a series of them. Also they had to be funny. The first set of ideas based on the template were trashed as they were far from humorous.

Switching apps for home, school and work email is so last season
Add unlimited email Ids of all types.

Time is more precious than money
Your attachments are auto-downloaded and kept ready so that you can open them instantly.

Better safe than sorry
Remote wipe your email when your phone is lost.

Some VIP treatment won’t hurt
Priority support when you are in need.

Your preferences don’t change overnight
Your email preferences and settings sync’d across devices

Next we explored cartoon strips like ‘Geek and Poke’ but again we couldn’t come up with good dialogues and also we were not confident enough to illustrate them.

Take 3 – The breakthrough

CloudMagicPro2

As part of the brain storming for funny ideas I wondered if we have to be serious at all. What if the ads gave arbitrary reasons? May be with references to movies and TV shows. Like ‘The walking dead is coming back’ or ‘The winter is coming’. Rishit was not sure about this, he thought it was too casual and it would backfire. We also had an afterthought about the random loading of the slides that it would make the user not sure if he was missing something.

We went back to the slideshow mode. I was thinking if I can still use the idea of using lines from movies and shows. We made a list of our favorite movies and shows and started looking for famous lines from them. Once we had a handful of lines, we started writing the copy based on them. And yes, we had a breakthrough this time, it was coming out well and when we moved around some screens it even had a flow to it. When the final copy was done we started visualising them after googling for some inspiration.

Take 4 – Voila

And this is what we finally came up with
CloudMagicPro5
CloudMagicPro4
Minutes after going live we saw tweets and emails about the slides coming in and we knew that it was some time and effort well spent. Thank you all!